Campaign India Team
May 22, 2015

Weekend Fun: Coca-Cola banks on babies, brings back smiles

Watch the film conceptualised by Ogilvy Amsterdam here

Coca- Cola rolled out a film featuring several babies, capturing their innocent smiles. 
 
This video has been created using clips of baby videos that have gone viral over the years. The objective
is to urge viewers to ‘choose to smile’ and #ChooseHappiness. 
 
The supers explain that babies smile 40 times more than adults and poses the question as the infants on screen break into adorable smiles and peals of laughter: “Did we forget the first thing we learnt?”  
 
Begin your weekend with a smile. Happy weekend!  
 
Source:
Campaign India

Related Articles

Just Published

8 hours ago

Campaign roundup: Week of 12 May

The latest ad films and campaigns from brands like Kingston Technology, Blum India, Hindustan Coca-Cola Beverages (HCCB), Hershey India, Lux Cozi, and more, in our weekly roundup.

14 hours ago

Brand campaigns celebrate values associated with ...

From menopause awareness to role reversals to mealtime shifts—brand campaigns highlight meaningful stories on Mother's Day 2025.

14 hours ago

Moves and wins roundup: Week of 12 May

Our weekly roundup of the latest appointments and account wins news from Madison Media Alpha, EndemolShine India, Mediascope, Primex Media Services, and many more.

16 hours ago

Striking a balance between design discipline and ...

In a world full of sameness, the most memorable brands are the ones that take creative risks while staying true to who they are, opines SummerOwl Studio's founder and creative director.