Bindu Nair Maitra
Sep 30, 2010

Watch: "Auto is seeing online spends between 5 to 12 %:” Komli’s Prashant Mehta"

Watch Komli Media’s Prashant Mehta in conversation with Campaign India

Prashant Mehta, COO, Komli Media is scheduled to speak at the International Advertising Association (IAA) - India Chapter’s panel discussion later today on the power of social media, where panel members include Madison’s Sam Balsara and Unilever’s Rahul Welde.Mehta spoke to Campaign India’s Bindu Nair Maitra on Facebook’s partnership with Komli in India, on Creativity in the online space and whether the stress on measurement has been the undoing of the online industry. 

Watch the interview here. 

Related Articles

Just Published

11 hours ago

From billboards to reels: How athletes became the ...

As digital fandom reshapes sports marketing, brands are shifting from endorsements to immersive, athlete-led storytelling that trades visibility for emotional relevance.

12 hours ago

Why Dentsu’s next buyer can’t look like Havas or ...

Selling the international arm won’t be simple, opines Humphrey Ho. The buyer can’t look like the ad holding groups of old, because that model is exactly what Dentsu is trying to leave behind.

12 hours ago

Duplication blindness: Why India urgently needs ...

The rise of digital technology has splintered media consumption across multiple platforms and devices. The problem is no longer a lack of data, but a lack of interoperable data.

13 hours ago

Dreams, detours and doorsteps: Housing.com’s ...

Leo Burnett’s new campaign for real estate platform turns life’s financial ups and downs into a witty reminder that every twist deserves a new home.