Fashion footwear brand, Walkaroo has launched a campaign titled ‘Walk More. Restless’, to create brand awareness and encourage younsters to explore the modern range of footwear.
Conceptualised by Havas Creative Group India, the film features actor and the brand’s ambassador Aamir khan, who will be seen in six different avatars of the six brand films in the series.
In the two films released, Khan plays a private detective and an investigation officer respectively. Towards the end of each of the films, he’s seen making criminals admit to having stolen the Walkaroo footwear and solving mysteries that draw analogies with the brand’s shoe range.
VKC Noushad, managing director, Walkaroo International, said, “We are excited to launch this fresh campaign with Aamir khan. The campaign marries the constantly changing shades of Aamir Khan with the trendy and wide variety offered by Walkaroo, which includes over 1000 designs across gents, ladies and kids categories.”
Bobby Pawar, chairman and chief creative officer, Havas Group India, said, “Today’s generation is always on their toes, forever moving, restless and edgy. For them, discontentment is the only form of contentment. We have conceptualised the films keeping in mind the young consumers, who are eager to try something new and are not afraid of experiments."
"The film encourages people to keep walking, and never let anything come between their aspirations and dreams. Through the creative interpretation, we have taken the brand thought of ‘be restless’ literally and translated it into various situations that allowed us to showcase the variety and durability of the brand.”
The campaign will be rolled out across television and the brand’s social media channels.