Campaign India Team
Oct 12, 2021

Walkaroo keeps Aamir Khan on his toes

Watch the films conceptualised by Havas Creative Group India

Fashion footwear brand, Walkaroo has launched a campaign titled ‘Walk More. Restless’, to create brand awareness and encourage younsters to explore the modern range of footwear.
 
Conceptualised by Havas Creative Group India, the film features actor and the brand’s ambassador Aamir khan, who will be seen in six different avatars of the six brand films in the series.
 
In the two films released, Khan plays a private detective and an investigation officer respectively. Towards the end of each of the films, he’s seen making criminals admit to having stolen the Walkaroo footwear and solving mysteries that draw analogies with the brand’s shoe range. 
 
 
VKC Noushad, managing director, Walkaroo International, said, “We are excited to launch this fresh campaign with Aamir khan. The campaign marries the constantly changing shades of Aamir Khan with the trendy and wide variety offered by Walkaroo, which includes over 1000 designs across gents, ladies and kids categories.”
 
Bobby Pawar, chairman and chief creative officer, Havas Group India, said, “Today’s generation is always on their toes, forever moving, restless and edgy. For them, discontentment is the only form of contentment. We have conceptualised the films keeping in mind the young consumers, who are eager to try something new and are not afraid of experiments."
 
"The film encourages people to keep walking, and never let anything come between their aspirations and dreams. Through the creative interpretation, we have taken the brand thought of ‘be restless’ literally and translated it into various situations that allowed us to showcase the variety and durability of the brand.”
 
The campaign will be rolled out across television and the brand’s social media channels.
 
Source:
Campaign India

Related Articles

Just Published

1 hour ago

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

3 hours ago

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

4 hours ago

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.

1 day ago

WPP has appointed Cindy Rose, a senior Microsoft ...

She is already a WPP non-executive director on its board.