Vodafone demos delights of 'double data', with smitten couple

Vodafone has rolled out a TVC to announce its 'Vodafone Doubles' offer for prepaid data users. Through this offer, customers can get double the data for a data pack, although for a limited time.

 

The ad film has been conceptualised by Ogilvy and Mather.

 

The film features a young woman and her boyfriend. The girl is at a café typing away on her phone when a voice over directed at the protagonist questions what she would do if the data plan available to her was doubled. A smile spreads across her face as she begins daydreaming. She thinks up all the instances when she would be able to video chat with her boyfriend, when he is waking up, when he is getting ready for the day, when he is at the breakfast table so on. The ad film ends with a super reading ‘Double data. Double fun’.

 

Ravi Santhanam, executive vice-president, data, VAS and terminals, Vodafone India, said, “More than 36 per cent of our subscribers today use mobile internet primarily for surfing, browsing, e-mail, social networking sites like Facebook, Twitter, etc. Over the last few quarters both the number of data users as well as the consumption of data per user has significantly risen. This ‘Double Data’ offer is our way of thanking our valued pre-paid customers for choosing Vodafone as their preferred mobile internet provider. Our new advertising campaign ‘Vodafone Doubles’ highlights new ways/features of using mobile internet through simple stories. The television campaign will be supported by a robust outreach across the mediums like outdoor, retail and digital.”

 

Credits

 

Client: Vodafone

Creative agency: Ogilvy and Mather