Vodafone has rolled out the next TVC in its ‘Made for …’ series that kicked off in August 2013. Following ‘First Love’, ‘Made for moms’, ‘Made for young’ and ‘Made for sharing’, the current film speaks of the video streaming capabilities on the network.
A young man is shown getting ready to step out. He puts on his coat, gets dressed and mutters the words 'Nihongo ga sukoshi wakarimas’ while looking into his phone. He’s viewing videos to learn Japanese words and practising how to bow in accordance with Japanese tradition. He practices on the road and in the taxi, and continues to do so even in a restaurant where he’s seated. A Japanese girl appears and bows to greet the boy. The boy looks to do the same, but clumsily bumps into the table, creating a mess. He manages to bow down and even mutters a few Japanese words. To his surprise, the girl starts laughing and asks him if he’s okay, in English. The film ends with a super that reads, 'Vodafone, 'Made for video streaming'.
A note from the agency explained that the commercial was inspired by popular ‘How-to Videos’ on YouTube.
Client: Vodafone India
Creative agency: Ogilvy & Mather
NCD: Rajiv Rao
Head of team Vodafone: Sarang Wahal
Production house: Niravana Films
Director (film): Prakash Varma
Media agency: Maxus