Airline brand Vistara released a digital film on the occasion of Mother's Day, which was celebrated on 8 May. Conceptualised by The Mob, the film focuses on children of moms who need to travel on their jobs.
It features a series of situations where children eagerly await their mothers' arrival. A young boy stares outside through a window as he waits anxiously for his mom. As he continues playing with his soft toy, he keeps looking out. He pushes his plate away too, as he waits for his mom'. A teenager is on her phone and looking for her 'red belt'. She can't find it and messages her mom asking when she is coming home. A young girl goes under the table, awaiting her mom to do her hair. Elsewhere, a young man struggles to find his clothes and calls out to his mother. The film ends with a boy trotting down the steps to place makeshift bedding by the door, watching it so he can welcome his mom. Through a voice over, a mother says that her flight is on time, and she will be home. The super says, 'In a world that comes to a stop without mom around. We do our best to keep its engine running. Doing our best to bring moms home on time. Happy Mother's Day'. The brand signs off with its tagline, 'Fly the new feeling'.
Nitin Suri, co-founder, The Mob, said, "In a world of multi-tasking moms who are holding stressful jobs and balancing them with trying to do the best for their kids, the best gift you can give that mom is the gift of more time with her kids."
Chraneeta Mann, co-founder, The Mob, added, "I have booked 80 per cent of my flights keeping in mind that I want to wind up work and come back in time for the kids’ bedtime, or their sports day. I remember the time I woke up at 4 am to catch the first flight to Delhi from Mumbai so I could catch my son’s first sports day. I remember circling for more than an hour over Delhi, knowing that my son’s sports day had begun and I had missed it. It was the most helpless feeling."
Agency: The Mob