Video: Manisha Lath Gupta, CMO, Axis Bank, on marketing FMCG products and marketing banking services

Unlike in FMCG, advertising is not a purchase trigger in banking, explains the Axis Bank CMO, in conversation with Campaign India.

Watch Gupta enlist four key differences between the two industries from a marketer’s perspective.

Read the full interview in the issue of Campaign India dated 8 March 2013.

Campaign India