Marketing
Radhika Joshi Pooja Ahuja Nagpal
Mar 07, 2013

Video: Manisha Lath Gupta, CMO, Axis Bank, on marketing FMCG products and marketing banking services

Unlike in FMCG, advertising is not a purchase trigger in banking, explains the Axis Bank CMO, in conversation with Campaign India.

Watch Gupta enlist four key differences between the two industries from a marketer’s perspective.

Read the full interview in the issue of Campaign India dated 8 March 2013.

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adobe launches ad making tool for small businesses

1 Adobe launches ad making tool for small businesses

Kia's Sonet embarks on a journey of uncharted thrill

2 Kia's Sonet embarks on a journey of uncharted thrill

WPP's 'pretty grim' profit warning: stock market analysts react

3 WPP's 'pretty grim' profit warning: stock market analysts react

Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

4 Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

Googlies on Google: A curiosity-driven game for search

5 Googlies on Google: A curiosity-driven game for search

Scroll-stopping or scroll-past? The 2.5-second ad dilemma

6 Scroll-stopping or scroll-past? The 2.5-second ad dilemma

WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

7 WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

Moves and Wins: Week of 30 June

8 Moves and Wins: Week of 30 June

Eknath Shinde's message to advertising, marketing and media professionals

9 Eknath Shinde's message to advertising, marketing and media professionals

Kuku FM launches Kuku TV targeted at mobile-first viewers

10 Kuku FM launches Kuku TV targeted at mobile-first viewers

Related Articles

The CMO's MO: Niva Bupa's Nimish Agrawal on why marketing and Gen AI are 'a match made in heaven'
Marketing
Apr 24, 2024
Anupama Sajeet

The CMO's MO: Niva Bupa's Nimish Agrawal on why ...

CMO’s MO: Responsible marketing merits more attention than it gets—Rajat Abbi
Marketing
Jul 16, 2024
Vinita Bhatia

CMO’s MO: Responsible marketing merits more ...

The CMO's MO: Kia India's Shakti Upadhyay on thinking global, acting local
PR
May 27, 2024
Campaign India Team

The CMO's MO: Kia India's Shakti Upadhyay on ...

Influencers, credentials please: ASCI draws the line on advice
Advertising
Apr 28, 2025
Campaign Staff

Influencers, credentials please: ASCI draws the ...

Just Published

Itch you can’t ignore: Sebamed scratches at the truth
Advertising
2 days ago
Campaign India Team

Itch you can’t ignore: Sebamed scratches at the truth

Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.

Not every Cannes Lion roars in real life
Awards
2 days ago
Raj Kamble

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

Cannes Lions tightens reins as AI blurs boundaries
Advertising
2 days ago
Vinita Bhatia

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

Cultural ‘Tadka’ drives India’s most effective ads in 2025
Advertising
2 days ago
Campaign India Team

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.