Campaign India Team
Aug 08, 2013

Video: IAA Debates Bengaluru: ‘Social media is not a good business’

The verdict delivered was ‘For’ the motion at the International Advertising Association India Chapter’s ‘IAA Debates’ in Bengaluru presented by the Dainik Bhaskar Group.

The fourth in the series of International Advertising Association India Chapter’s ‘IAA Debates’ in Bengaluru was presented by the Dainik Bhaskar Group on 26 July 2013.

Arun Anant, CEO, The Hindu Group of Publications and Partha Sinha, managing partner, BBH India spoke ‘FOR’ the motion, while Ashok Lalla, global head - digital marketing, Infosys and Zerin Rahman, co-founder, IndigoEdge spoke ‘AGAINST’ the motion. The session was moderated by Sanjay Trehan, head – MSN.

The debate saw the verdict being delivered in favour of the motion: ‘Social media is not a good business’.

Source:
Campaign India

Related Articles

Just Published

2 hours ago

Snapchat’s ad bet finds an ally in IAS as inbox ads ...

As it deepens its partnership with IAS for third-party verification, the social media platform is redefining chat as a measurable, brand-safe advertising frontier.

22 hours ago

Here, now, everywhere: Generali Central bets on ...

Generali Central’s first joint brand campaign unites life and non-life insurance under one optimistic idea — being a lifetime partner, here and now.

23 hours ago

QuickAds’ $1.7 million bet: Can AI fix advertising’s...

Its pitch to performance-driven D2C brands, agencies, and enterprise teams is straightforward: turn advertising from a guessing game into a measurable science.

23 hours ago

M&C Saatchi rejects ‘undervalued’ Brave Bison bid ...

Agency group confirmed it received an ‘unsolicited approach’ to buy M&C Saatchi Performance.