Campaign India Team
Aug 08, 2013

Video: IAA Debates Bengaluru: ‘Social media is not a good business’

The verdict delivered was ‘For’ the motion at the International Advertising Association India Chapter’s ‘IAA Debates’ in Bengaluru presented by the Dainik Bhaskar Group.

The fourth in the series of International Advertising Association India Chapter’s ‘IAA Debates’ in Bengaluru was presented by the Dainik Bhaskar Group on 26 July 2013.

Arun Anant, CEO, The Hindu Group of Publications and Partha Sinha, managing partner, BBH India spoke ‘FOR’ the motion, while Ashok Lalla, global head - digital marketing, Infosys and Zerin Rahman, co-founder, IndigoEdge spoke ‘AGAINST’ the motion. The session was moderated by Sanjay Trehan, head – MSN.

The debate saw the verdict being delivered in favour of the motion: ‘Social media is not a good business’.

Source:
Campaign India

Related Articles

Just Published

1 day ago

Instagram launches Creator Lab in India, expands ...

Building on its ‘Born on Instagram’ programme, this new initiative features around 14 creators sharing their experiences and insights, including valuable lessons from their journeys.

1 day ago

24 hours with… Krupa Sheth Kapadia

The creative director of Stratedgy takes us through what a day in her life looks like.

1 day ago

It's time to clean up Telegram

Telegram’s founder lands in handcuffs, sparking a firestorm over brand safety—while Apple makes an aggressive push to dominate India’s digital landscape. Here are some big news from the tech world.

1 day ago

The power of emotional and psychological triggers ...

Livpure’s VP-marketing maintains that understanding emotional and psychological triggers is crucial for creating successful ad campaigns that resonate with consumers and drive brand loyalty.