Video: IAA Debates Bengaluru: ‘Social media is not a good business’

The verdict delivered was ‘For’ the motion at the International Advertising Association India Chapter’s ‘IAA Debates’ in Bengaluru presented by the Dainik Bhaskar Group.

Aug 08, 2013 02:43:00 PM | Video | Campaign India Team Share -

The fourth in the series of International Advertising Association India Chapter’s ‘IAA Debates’ in Bengaluru was presented by the Dainik Bhaskar Group on 26 July 2013.

Arun Anant, CEO, The Hindu Group of Publications and Partha Sinha, managing partner, BBH India spoke ‘FOR’ the motion, while Ashok Lalla, global head - digital marketing, Infosys and Zerin Rahman, co-founder, IndigoEdge spoke ‘AGAINST’ the motion. The session was moderated by Sanjay Trehan, head – MSN.

The debate saw the verdict being delivered in favour of the motion: ‘Social media is not a good business’.