VIDEO: Grazia gets a makeover

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In conversation with Tarun Rai

With Grazia India’s third anniversary approaching, the magazine has undergone a new look, which will be unveiled in its April edition. 

Campaign India spent a day with the Grazia team, comprising of Worldwide Media’s CEO Tarun Rai and Grazia’s publishing director Anupama Bhalla and Grazia India’s editor Mehernaaz Dhondy, to understand what went into the making of the April issue and why this seemed the right time for Worldwide Media to invest further in the fashion magazine.

Said Mehernaaz Dhondy, editor, Grazia India, “’Re-launch’ indicates something that needed a new push, this magazine doesn’t need a new push. We are taking it in a new direction. All we are doing is revamping the look of the magazine. We are here to give this magazine its moment and the sun and which I think is long overdue.”

Talking on the relaunch, Tarun Rai, CEO, Worldwide Media said, “Grazia is not just a popular 75 year old magazine in Italy, it has got acceptance in its layout, personality and in its tone of voice in many parts of the world from Paris to Shanghai.  And we felt there was obviously much more strength in Grazia and we are seeing that both in India as well as in the international editions. We felt this is the great time to reinvest in Grazia.”

Added Anupama Bhalla, publisher, Worldwide Media, “We did a research a few months ago which told us that readers were actually seeing Grazia India as a product, which was well differentiated from the others. That has always been Grazia’s key proposition across Europe and other countries that it is there today. So we felt that it was time time to really push it out.”