We caught up with McCann Worldgroup's Prasoon Joshi; Grey India's Amit Akali, Malvika Mehra and Jishnu Sen; Interface Business Solutions' Sabyasachi Mitter; Leo Burnett's K V Sridhar (Pops); JWT's Senthil Kumar and Mindshare's Ravi Rao. See in the above video what they have to say about the most exciting piece of work that won awards from them.
We also spoke with Sarvesh Raikar, Manish Bhat and Arunava (Joy) Sengupta from Scarecrow Communications, Ajay Kakar from Aditya Birla Group and Senthil Kumar from JWT on winning gold in the new category - Branded Content - and potential of the category going forward.
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