Advertising
Shephali Bhatt
Jun 19, 2012

VIDEO: Day two at Cannes 2012

WATCH glimpses of all the action inside and outside the Palaise on day two of Cannes 2012; and what adlanders have to say about the critical discussions at the Festival

Seminars and workshops over the last first two days at Cannes 2012 have been fraught with examples of campaigns that show exemplary use of technology to enhance the impact. Indian adlanders ponder over whether this is the right time to include the tech-specialist as a part of the core creative team.

While Kartik Iyer (Happy Creative Services) and Ravi Deshpande (Contract Advertising) seem to believe the time is now, Taproot India's Santosh Padhi is skeptical. Watch the video to know what they had to say.
 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

AI agents collapse the wall between marketing and CX

1 AI agents collapse the wall between marketing and CX

GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

2 GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

AI’s double-click: More speed, less soul?

3 AI’s double-click: More speed, less soul?

Consumer health giant Kenvue begins global agency review

4 Consumer health giant Kenvue begins global agency review

Haleon splits global creative account with WPP and Publicis Groupe

5 Haleon splits global creative account with WPP and Publicis Groupe

Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

6 Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

Monsoon rains force brands to rethink festive advertising

7 Monsoon rains force brands to rethink festive advertising

Grey’s global CEO Laura Maness departs

8 Grey’s global CEO Laura Maness departs

‘Song is changing Accenture’: CEO Ndidi Oteh on media, M&A and ‘Big Four’ agency rivalry

9 ‘Song is changing Accenture’: CEO Ndidi Oteh on media, M&A and ‘Big Four’ agency rivalry

Edelman makes global leadership changes

10 Edelman makes global leadership changes

Related Articles

Amazon faces advertising challenges amid weak quarter outlook
Advertising
Aug 02, 2024

Amazon faces advertising challenges amid weak ...

Cannes Lions tightens reins as AI blurs boundaries
Advertising
Jul 11, 2025
Vinita Bhatia

Cannes Lions tightens reins as AI blurs boundaries

Cannes Lions responds to criticism regarding inaccessible stage
Advertising
Jul 01, 2025
Charlotte Rawlings

Cannes Lions responds to criticism regarding ...

Amagi and Olyzon collaborate to simplify CTV ad placement, monetisation
Advertising
Mar 21, 2025
Campaign India Team

Amagi and Olyzon collaborate to simplify CTV ad ...

Just Published

Are brands safe next to politics? Stagwell’s APAC study says yes
Marketing
12 hours ago
Staff Reporters

Are brands safe next to politics? Stagwell’s APAC ...

Stagwell’s APAC study finds ads perform similarly across business, politics, crime, and entertainment—the Singapore Future of News forum goes ahead despite the holding company’s recent storm.

ChatGPT and AI platforms do not get advertisers, says DoubleVerify’s Mark Zagorski
Marketing
12 hours ago
Robert Jeffery

ChatGPT and AI platforms do not get advertisers, ...

Mark Zagorski says AI is moving fast, but most platforms “don’t get advertisers.” Under Adalytics scrutiny, DV is betting on social, CTV, and open web programmatic to stay indispensable to brands.

Livpure filters out fine print, not just water
Advertising
16 hours ago
Campaign India Team

Livpure filters out fine print, not just water

Its new campaign calls time on tech talk and hidden terms, questioning whether AIoT is clarity—or just clever marketing.

Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution
Advertising
16 hours ago
Vinita Bhatia

Airtel Payments Bank’s ‘Safe Second Account’ urges ...

INSIDE THE AD: In a market obsessed with speed and cashback, Airtel Payments Bank’s latest campaign urges Indians to slow down—and bank smarter.