Seminars and workshops over the last first two days at Cannes 2012 have been fraught with examples of campaigns that show exemplary use of technology to enhance the impact. Indian adlanders ponder over whether this is the right time to include the tech-specialist as a part of the core creative team.
While Kartik Iyer (Happy Creative Services) and Ravi Deshpande (Contract Advertising) seem to believe the time is now, Taproot India's Santosh Padhi is skeptical. Watch the video to know what they had to say.
Jun 19, 2012
VIDEO: Day two at Cannes 2012
WATCH glimpses of all the action inside and outside the Palaise on day two of Cannes 2012; and what adlanders have to say about the critical discussions at the Festival
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Just Published
Advertising
1 day ago
Arthur Sadoun on ‘massively increasing gap’ on ...
Publicis CEO spoke to Campaign at Q2 results.
Advertising
1 day ago
Agencies, read the room: Clients want more than ideas
The Marcom Avenue’s founder reveals seven hard truths clients wish agencies knew—beyond pitches, awards and buzzwords. Hint: Accountability, empathy, and business impact top the list.
+announced+that+Sandeep+Mehrotra%2c+head+of+ad+sales+-+network+channels%2c+will+exit+the+company+for+personal.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
2 days ago
Dentsu Lab in India trades innovation theatre for ...
With creative R&D under scrutiny, the newly-launched hubs promise low-risk, high-impact solutions that move beyond quick marketing hacks.
Advertising
2 days ago
KIT Global pushes ‘minimum viable data’ for smarter ...
CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.
