Radhika Joshi
Apr 04, 2013

VIDEO: Campaign India Live Issue Forum - Role of marketing in loosening purse strings

Excerpts from the forum that featured Ajay Kakar, T Gangadhar, Karthi Marshan and Devendra Chawla

Presented here are excerpts from the second Campaign India Live Issue Forum, hosted in association with Open Magazine in Mumbai on 12 March 2013. The theme for the knowledge forum involving senior marketers and marketing communication professionals was 'Role of marketing in loosening purse strings'.

The content curated by Campaign India saw marketers being invited to present cases relevant to the topic, followed by an interactive discussion.

Also read: Role of marketing in loosening purse strings

 

Source:
Campaign India

Related Articles

Just Published

14 hours ago

Stagwell revenue rises 6% in Q1

Besides the US and the UK, all other geographies which includes APAC grew by 43.6%

14 hours ago

Marketers using experiments doubled from 18% to 36% ...

While new AI-driven tools have made the adoption of ad measurement solutions easier, a new report shows that advertisers still lack a complete view of ROI.

16 hours ago

When the care stops showing up

Apollo Hospitals’ Nurses Day film imagines a hospital without nurses, blending emotional triggers with a nod to gender inclusivity—for once.

17 hours ago

When packaging talks, who's listening?

As digital-first brands prioritise values over visuals, Edelman India’s senior strategist says that the packaging playbook is being rewritten—challenging legacy rules of shelf seduction.