Personal care brand Brillare, from the Emami stable has launched a campaign titled #HairOnHigh for its natural hair oil range, with its brand ambassador Vaani Kapoor. Conceptualised by the brand’s in-house team, it aims to reinstate the importance of oiling one’s hair.
In the film, Kapoor is seen dancing while flaunting her long hair. Towards the end, she explains why she was dancing, by stating that Brillare’s hair oil shots are what causes her hair to be on a all-time high.
Jigar Patel, CEO, Brillare, said, “Brillare is constantly challenging the status quo by creating innovative products that are made with real natural ingredients. We are the first zero dilution, all natural brand in India to provide dermatology grade results without chemical abuse. With #HairOnHigh campaign, we would like to create a strong connect with the millennial audience in the language that they would strongly resonate with. The brand plans an aggressive growth in the coming year. Vaani Kapoor fits perfectly well with the brand's ethos and her persona augurs positively with Brillare consumers providing both, credibility and salience to the brand.”