Campaign India Team
Jan 14, 2022

Vaani Kapoor uses Brillare to get her #HairOnHigh

Watch the film conceptualised in-house here

Personal care brand Brillare, from the Emami stable has launched a campaign titled #HairOnHigh for its natural hair oil range, with its brand ambassador Vaani Kapoor. Conceptualised by the brand’s in-house team, it aims to reinstate the importance of oiling one’s hair. 
In the film, Kapoor is seen dancing while flaunting her long hair. Towards the end, she explains why she was dancing, by stating that Brillare’s hair oil shots are what causes her hair to be on a all-time high. 
Jigar Patel, CEO, Brillare, said, “Brillare is constantly challenging the status quo by creating innovative products that are made with real natural ingredients. We are the first zero dilution, all natural brand in India to provide dermatology grade results without chemical abuse. With #HairOnHigh campaign, we would like to create a strong connect with the millennial audience in the language that they would strongly resonate with. The brand plans an aggressive growth in the coming year. Vaani Kapoor fits perfectly well with the brand's ethos and her persona augurs positively with Brillare consumers providing both, credibility and salience to the brand.”
Campaign India

Related Articles

Just Published

21 hours ago

M.AD School of Ideas plays its card with the launch ...

The cards were conceptualised by Miami Ad School and Innocean Berlin

1 day ago

Anish Varghese moves to Liqvd Asia as CCO

Last full-time stint was with Isobar

1 day ago

This is almost the best time to put out our brand ...

The head of global brand, explains the strategy behind the much-talked-about recent three-film campaign, why Oyo is advertising even when Covid-19 cases are rising, and more…

1 day ago

OMD MudraMax launches AI-backed media buying tool

Bingo aims to help marketers achieve brand and sales goals by identifying platforms and optimising media spends in a transparent and open manner without human intervention