Urban Company has rolled out a campaign to build awareness about its home cleaning services.
Conceptualised by Taproot Dentsu, the campaign consists of two films. One is currently on air and shows how Urban Company Professional Cleaning is superior to the regular method of cleaning via domestic help.
Smit Shukla, director - marketing, Urban Company, said, "Consumers want a sparkly clean and shiny bathroom but currently they are compromising with basic minimum regular cleaning which does not give their expected level of cleaning and shine to their homes. Urban Company’s professional cleaning thus aims at offering superior home and bathroom cleaning via 10X superior stain removal and two-month long-lasting shine versus regular bathroom cleaning. Our trained fleet of cleaning partners with their expert equipment ensure that consumers get squeaky clean and shiny bathrooms always."
Ayesha Ghosh, CEO, Taproot Dentsu, said, "It was a fun idea to use the maid as the advocate of Urban Company’s professional cleaning service. Instead of defending her cleaning abilities, the maid points out the marked superiority of Urban Company. While UC’s bathroom cleaning service will never entirely replace the housemaid who cleans the bathroom now, with this campaign we expect more frequent usage of it and give their bathroom the shine it deserves."
Brand: Urban Company
Vice President – marketing and growth: Manu Gupt
Director – marketing: Smit Shukla
Senior brand manager: Bhavya Jain
Agency: Taproot Dentsu, Mumbai
Chief executive officer: Ayesha Ghosh
Chief strategy officer: Shashank Lanjekar
Senior planning director: Roshni Shroff
Associate creative director: Arshad Shaikh
Associate vice president: Abheek Chatterji
Group account manager: Aarya Sha
Director: Rahul Bharti
Production house: Roger That Production
Executive producer: Prasanna Bhende
Producer: Kimaya Bhende