Campaign India Team
Jun 04, 2013

Two-in-one can takes sharing a Coke to a new level

Ogilvy & Mather’s Singapore and France offices collaborated on the ‘sharing can’ introduced in Singapore this March

wide player in 16:9 format. Used on article page for Campaign.

Leonardo O'Grady, IMC director for Coca-Cola ASEAN at The Coca-Cola Company, said that the project takes the classic Coca-Cola and makes it easy to share, simply by twisting the can.

The can design made its debut in Singapore in late March in a small-scale trial to gauge consumer reaction (and generate the video above). Ogilvy & Mather Singapore and Ogilvy & Mather France worked together on the project.

“We are always experimenting with new ways to bring an experience to people through Coca-Cola,” O'Grady said. “The sharing can is an example of this, allowing two people to share a can of Coke like never before.”

The company did not indicate whether the can will be available commercially, or where.

“The idea is being an activation experienced by few but shared and talked about by many,” O'Grady said. “In the past we have found that positive experiences seeded by Coke are great content for sharing and conversation that helps to spread the happiness. Again, we are trying to move away from efforts that just Say and Show to efforts that actually do.”

Campaign India

Related Articles

Just Published

2 hours ago

Brands react to coronavirus crisis

Read our compilation of how brands are helping out during this crisis

2 hours ago

Raj Jain to leave BCCL as S Sivakumar elevated as CEC

Jain had joined the company in 2014 from Bharti Retail

2 hours ago

'Breaks and sign-off times are critical': Omnicom ...

John Wren shared empathy for those 'doing double-duty caring for a child or relative.'

3 hours ago

'If you continue doing a certain activity for 21 ...

The author states how companies have successfully adopted the 'work from home model' and re-evaluated their strategies as they continue to fight coronavirus