Anant Rangaswami
May 03, 2011

"Top Gear is the Playboy of auto magazines"

Worldwide Media's Tarun Rai and Top Gear India editor Girish Karkera in conversation with Campaign India on the new look of the magazine

wide player in 16:9 format. Used on article page for Campaign.

Campaign India editor Anant Rangaswami had a chat with Worldwide Media chief executive officer Tarun Rai and Top Gear India editor Girish Karkera about the redesign of the Indian edition of the magazine.

Saying that one client refers to Top Gear as the "Playboy of Indian magazines", Tarun Rai also responded to questions about what he hoped the new look would achieve, why this is a tipping point for Indian auto magazines, and the commercial gains he hopes will come in.


WATCH Top Gear India editor Girish Karkera explain what will be different in the magazine from now on.

 

Related Articles

Just Published

1 day ago

Blog: The fascinating story of Brooks Brothers and ...

Brooks Brothers, best known for being the couturiers who outfitted 41 of the 45 American Presidents, filed for bankruptcy last week in the US. The author looks back at their journey...

1 day ago

Spotify reaches out to international music fans in ...

Watch the films conceptualised by Leo Burnett here