Anant Rangaswami
May 03, 2011

"Top Gear is the Playboy of auto magazines"

Worldwide Media's Tarun Rai and Top Gear India editor Girish Karkera in conversation with Campaign India on the new look of the magazine

wide player in 16:9 format. Used on article page for Campaign.

Campaign India editor Anant Rangaswami had a chat with Worldwide Media chief executive officer Tarun Rai and Top Gear India editor Girish Karkera about the redesign of the Indian edition of the magazine.

Saying that one client refers to Top Gear as the "Playboy of Indian magazines", Tarun Rai also responded to questions about what he hoped the new look would achieve, why this is a tipping point for Indian auto magazines, and the commercial gains he hopes will come in.


WATCH Top Gear India editor Girish Karkera explain what will be different in the magazine from now on.

 

Related Articles

Just Published

18 hours ago

More than 450 scientists call on PR, creative ...

The open letter, released through Clean Creatives and the Union of Concerned Scientists, calls for an end to campaigns that "obfuscate or downplay our data and the risk of the climate emergency." It's the latest salvo between Clean Creatives and Edelman