Anant Rangaswami
May 03, 2011

"Top Gear is the Playboy of auto magazines"

Worldwide Media's Tarun Rai and Top Gear India editor Girish Karkera in conversation with Campaign India on the new look of the magazine

wide player in 16:9 format. Used on article page for Campaign.

Campaign India editor Anant Rangaswami had a chat with Worldwide Media chief executive officer Tarun Rai and Top Gear India editor Girish Karkera about the redesign of the Indian edition of the magazine.

Saying that one client refers to Top Gear as the "Playboy of Indian magazines", Tarun Rai also responded to questions about what he hoped the new look would achieve, why this is a tipping point for Indian auto magazines, and the commercial gains he hopes will come in.


WATCH Top Gear India editor Girish Karkera explain what will be different in the magazine from now on.

 

Related Articles

Just Published

22 hours ago

Women Leading Change 2024 shortlist revealed

See the women and companies shortlisted for the eighth annual awards. The winners will be announced at a live presentation on May14th at Marina Bay Sands.

23 hours ago

Amazon CEO Andy Jassy on using AI to win over ...

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.

23 hours ago

Hideous Luxury unpacks the weight of "emotional ...

The film is equal parts visually-striking and bizarre, as it tackles the idea of carrying burdens both literally and metaphorically.

1 day ago

Goafest 2024 and ABBY Awards to be held in Mumbai ...

The much-anticipated Goafest will now take place at the Westin Powai in Mumbai from May 29 to 31.