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Harmeet Singh, vice president and marketing head, The Body Shop India, highlighted the beauty brand's endeavors to usher in a positive transformation during the festive season, marketing strategies and its continuous commitment to being at the forefront as an activist brand
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OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.
Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.
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