Tasva gets Ranbir Kapoor to give Ananya Panday ‘Ek Naya Nazariya’

Tasva, the men’s Indian wear brand has announced the launch of its campaign ‘Ek Naya Nazariya’ (a new point of view), featuring its brand ambassadors, actors Ranbir Kapoor and Ananya Panday. Conceptualised by Ogilvy, the film aims to rethink the Indian celebratory experience for the male consumer. 

 

Set in a wedding home, the film features a conversation between Kapoor and Panday. As she experiences the cold feet before the wedding, by imagining how life ahead would be as a married couple, Kapoor playfully, but earnestly urges her to see themselves as two best friends starting a wonderful journey, where none of them would attempt to change each other.

 

Tarun Tahiliani, chief design officer, Tasva, said, “Ranbir Kapoor and Ananya Panday perfectly capture the vision of Tasva in Ek Naya Nazariya. It’s a beautiful film and they light up the screen with their presence! The campaign encapsulates the essence of Tasva, a blend of contemporary and traditional. I couldn’t be more pleased to have this thought come to life with our brand ambassadors.”

 

Sandeep Pal, CEO, Tasva, added, “Our first campaign film has been perfectly timed to capture the festive fervour across the country. The campaign was conceived to showcase Tasva’s fresh take on the Indian celebratory experience as well as present a novel way of thinking and we’re certain that our brand ambassadors Ranbir Kapoor and Ananya Panday will create enthusiasm and affinity for Tasva, amongst our discerning consumers.”

 

The film will be rolled out across television.