Taj Mahal revisits ‘Wah Ustad’ theme with santoor, strikes a chord on picturesque lake

Brooke Bond Taj Mahal Tea from the house of Hindustan Unilever has launched an ad film on its popular ‘Wah Ustad’ theme. The film has been conceptualised by Ogilvy & Mather.

 

Filmed at a picturesque lake, it features santoor player (Rahul Sharma) on his houseboat, brewing a pot of tea. A young boy passing by on another houseboat asks how the instrument is played, pointing to Sharma’s santoor. Sipping his glass of steaming tea, the musician starts playing. The music draws several houseboats to his, some also chiming in with their own instruments. As with the original ad featuring percussionist Zakir Hussain, this one too ends with the audience appreciating the artiste with a ‘Wah Ustaad’, and him responding with a ‘Wah Taj’, crediting Taj Mahal tea.

 

Credits

 

Client: Hindustan Unilever 

Brand: Taj Mahal Tea

Creative agency: Ogilvy& Mather

NCD: Rajiv Rao

ECDs: Harshad Rajadhyaksha, Kainaz Karmakar

Senior creative director: Ramakrishnan Hariharan

NCD: Rajiv Rao

Senior VP: Abhik Santara

Client servicing director: Nikhil Mohan

Account director: Nayna Kotian

Account executive: Saket Gaba

Films: Ryan Williams

VP (planning): Vipasha Bhuptani

Planning director: Ravichandran Ramanujan

Production house: Hello Robot

Director (film): Paul Minor