Campaign India Team
Dec 26, 2019

Swiggy looks to add the extra ingredients to 'home cooked' meals

Watch the films conceptualised by Lowe Lintas here

Swiggy has rolled out two more films part of its 'Ghar ka Khaana, Saath Mein Thoda Swiggy' campaign.
 
The films have been conceptualised by Lowe Lintas. 
 
One of them (above) shows a elderly couple remember their younger days. While the wife gets a heart-shaped aloo cutlet like their college days, the husband orders for one soup on Swiggy so that they can share it one-by-two like they used to.

Srivats TS, VP - marketing, Swiggy, said, “Swiggy’s TVCs have consistently communicated to consumers in extremely relatable ways. As a category creator, we have taken consumers through an entire food-ordering journey through our ads. The ‘Ghar ka khaana, saath mein thoda swiggy’, campaign is all about celebrating your meals with your family while adding the Swiggy touch with an extra something- be it an extra dish, side dish or desserts. It is a perfect vehicle to blend an age-old tradition with new ones.”
 
Sagar Kapoor, CCO, Lowe Lintas, said, “As Indians, we all love home-made food. That said, there are myriad combinations and add-ons to our dishes that can enhance the overall meal experience. That’s where Swiggy comes in. To order that one extra delight. As always, we have ensured we have a slice of life food moments that are relatable yet nuanced.”
 
CREDITS:
Client: Swiggy
Creative agency: Lowe Lintas
Creative team: Sagar Kapoor, Romel Joseph, Nainaa Rajpal and Pranav Karnad
Account management: Hari Krishnan, Anand Narayan, Sudhir Nayak and Monika Tyagi
Planning: Kishore Subramanian and Ravichandran Ramanujan
Production house: Early Man Film
Director: Abhinav Pratiman
 
Source:
Campaign India

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