Campaign India Team
Jan 04, 2017

State Bank of India educates, says #CashKiAadatBadlo

Watch the ad films conceptualised by DDB Mudra here

State Bank of India has rolled out three films to educate users on how to make cashless transactions. The films have been conceptualised by DDB Mudra.
 
One film (above) shows an interaction between a man and a carpenter working at his house. The man informs his carpenter that he won't be able to pay him for his efforts for the day because he forgot to withdraw cash from the bank. The carpenter jumps up and introduces the man to the SBI app on his phone, which allows bank transfers. He goes on to tell the man that the process is simple and safe, and urges him to change his habit of dealing in cash.
 
 
The second film shows an interaction between a girl learning music and her teacher. The girl informs the teacher that she won't be able to pay the tuition fee since her bank was shut. The teacher asks her why she needs to visit a bank, when there's SBI's 'Buddy'. The student looks surprised upon her teacher's usage of the app too. The film goes on to introduce the app. This film too ends with a message urging people to change their habit of dealing in cash.
 

The third film promotes SBI's Debit Card service. A young man is shown purchasing biscuits and mineral water. As he hands over the money, the person at the billing counter informs him that he's not taking cash. The young man looks perplexed and asks him whether he's giving him the items for free. The shopkeeper says, it's not free, but cash free. He urges the man to use his debit card to make the transaction and tells him to change his habit of dealing in cash.

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Isobar India to handle V-Guard's digital mandate
Premium
10 hours ago

Isobar India to handle V-Guard's digital mandate

The Delhi office will handle the account won post a multi-agency pitch

Premium
Shell's expected global winners: VCCP, Dentsu, Mediacom, Doremus
Premium
11 hours ago

Shell's expected global winners: VCCP, Dentsu, ...

The global review kicked off in January for creative and media.

Premium
Agency Report Card 2017: Havas Media Group
Premium
11 hours ago

Agency Report Card 2017: Havas Media Group

We assess Havas Media's 2017 performance in India based on its business results, its innovation and initiatives, its work and awards and its people and leadership.

Premium
Hyundai celebrates those who fight for the country
Premium
1 day ago

Hyundai celebrates those who fight for the country

Watch the ad film conceptualised by Innocean Worldwide here