Accommodation firm Stanza Living has rolled out a campaign to promote the safety measures of its furnished residents in a pandemic environment. Conceptualised by the in-house team, the film aims to propagate the message of its residences in compliance with Covid-19 measures, keeping mom's fears of their young adult moving away from home redundant.
The campaign is rolled out in six parts, the first three films showcase young adults preparing to move to another city, while their mothers have several doubts. The films feature a conflict between the moms and kids on the security and efficiency of the living space.
In the last three films, the moms are showcased with their kids, visiting the Stanza living spaces. Eventually, all the films end with the mother being amazed by the perks of the living space, its Covid safety protocols and receive a thumbs up from their end.
Sahil Chopra, vice president, marketing and communications, Stanza Living, said “Parents and children rarely ever agree on anything. But with our product proposition, we are confident of bringing them together on the same page. Through the campaign, we are showcasing our residences - for youngsters who are eager to live in a place that truly matches their tastes. At the same time, we are giving a peek into our robust COVID safety protocols and a strict ‘no room for error’ policy that gets nods from parents.”
The digital films will be rolled out on Youtube ad films and promoted on the brand's Facebook, Instagram, and Sharechat channels. In addition, digital video campaigns for OTT platforms like Zee5, Disney-Hotstar, Sony LIV, Moj, Roposo, Voot, MX Takata, Inshorts and DTH platforms like Airtel XStream will be rolled out.