Standard switches promise to meet 'young energy' demands, deliver more

Electrical switches brand Standard (from the house of Havells) has rolled out an ad film featuring brand ambassador Alia Bhatt. This is the first of three films in the campaign conceptualised by Mullen Lintas. 

 

The film features Bhatt looking around her new, empty apartment with lady and a man in tow. Armed with post-its, she goes around sticking notes on where each appliance or furniture or fixture should be placed. The lady following Bhatt eventually asks if all the post-its have been placed. Bhatt contemplates for a bit and goes on to add a final post-it with 'Standard Wires MCBs RCCBs' written on it. The film ends with Bhatt saying, “Young energy demands more. Standard. Built for young energy.”

 

Shriram Iyer, national creative director, Mullen Lintas, said, “There are three TVCs that will be launched and the stories are about a young, successful girl who is moving into an apartment, setting it up and has a house warming party, etc. In due course of time, she keeps discovering new ways to use these products in her life. These films collectively showcase the seamless integration of the Standard products in the protagonist’s life, which in this case is Alia Bhatt.”

 

Credits

 

Client: Standard  (Havells)

Creative agency: Mullen Lintas 

Creative: Amer Jaleel, Shriram Iyer, Garima Khandelwal, Abhishek Dey, Prasad Venkatraman, Kavita Kamath

Business: Syed Amjad Ali, Abhishek Jain, Twishi Pande

Production house: Offroad Films

Director: Gauri Shinde