Somany Ceramics has rolled out an ad film that has been conceptualised by R K Swamy BBDO.
This film is a montage of people in different homes and different situations, interacting with Somany ceramic tiles. The film captures the mischief of two young boys too eager to grow up. This is followed by a classical dancer and a mother practicing to dance and walk in heels respectively. The film then cuts to a couple creating ‘Rangoli’. Finally we see a grandfather playing with his young grandson.
The entire film is set to the song, ‘Zindagi ko Chamakne do’ (Let life shine).
Sammy Ghai, creative director, R K Swamy BBDO, Delhi, said, “Zindagi Ko Chamakne Do’ TVC is a celebration of the moments of joy that catch us unaware. The four walls and the floor beneath our feet becomes the playground of life where these moments find us. And the beauty of these tiles makes the experience add that sparkle in our lives.”
Sunil Kukreti, senior partner, R K Swamy BBDO, Delhi, added, “Tiles add vibrancy and shine to our homes. We wanted to associate the brand Somany with this sparkle and vibrancy in our lives while layering the TVC with rich emotional undertones.”
Client: Somany Ceramics Ltd.
Creative agency: R K Swamy BBDO New Delhi
Creative director: Saminder Ghai
Client servicing team: Sunil Kukreti, Shalini Sen, Mohnish Assudaney, Rituparna Roy
Creative Team: Pragya Bhatnagar, Aman Aggarwal, Karan Singh
Director: Gajraj Rao
Producer: Subrat Ray
Production house: Code Red Films, Mumbai
Art director: Ajay (Pupa Set)