Snickers, the chocolate bar brand from the Mars Wrigley portfolio, has released a film which features actor Vinay Pathak alongside artist Vedika Nawani.
The film extends the brand's proposition of ‘you’re not you when you’re hungry’. It shows Pathak (who is playing the role of Nawani's father) buy a monster truck to race with. Nawani is shocked to see this and hands him a Snickers to get rid of his hunger and return to normal, and find out about the return policy for the vehicle.
Kalpesh R Parmar, country general manager, Mars Wrigley, India said, “The brand proposition of Snickers, ‘you’re not you when you’re hungry’, has become iconic and is loved by consumers across the world. With this new ad featuring actors Vinay Pathak and Vedika Nawani, we have drawn on the tongue-in-cheek humor of the brand to bring to life a comical situation arising out of hunger pangs. At Mars Wrigley India, we are led by our purpose of creating a billion better moments for consumers, customers and communities, and we are confident that the audience will love the new TVC as we celebrate the joy associated with Snickers.”
Josy Paul, chairman and CCO, BBDO India, said, “We built on the long-running global idea and human truth: when you’re hungry, you’re just not yourself. The task was to refresh it for immediate impact - something that will be instantly noticed, distinctive and drive salience for Snickers. The monster truck was it! The incongruity is intriguing! Why has our hero bought a monster truck? A-ha, it’s a hunger pang! And, of course, Snickers is the substantial, nut-filled bar that has always been known for satisfying hunger pangs!”
The film is available in nine languages including Hindi, Tamil, Kannada, Malayalam, Telugu, Bengali, Oriya, Gujarati and Marathi.
Agency: BBDO India
Agency: team Josy Paul, Nikhil Mahajan, Jazryk Gill, Tanushree Paul
Production house: Flare India
Producer: Namann Pal
Director: Kunal Pardeshi
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