Beauty and personal care brand MyGlamm has launched its first TVC titled #TellMyGlammWhatYouWant. Conceptualised by Sideways, the film is built upon the fact that women like to be heard and showcases how the brand understands women’s beauty needs and creates products based on unique insights.
The film captures a playful conversation between brand ambassador Shraddha Kapoor and a mystery listener, with whom she talks about what makes her glow and which lipstick suits her best. This catches the attention of her partner who asks her who she has these conversations with. Kapoor then reveals that it is MyGlamm who knows all her beauty requirements.
Apratim Majumder, CMO, MyGlamm, said, “I am super excited about this campaign. This gives us an opportunity to take our platform to more people and positively impact, in a small way, their beauty journey. In a world that is getting polarised by the day, we want to tell our story of inclusiveness and hope to inspire people to tell their stories.”
Abhijit Avasthi, co-founder of Sideways, added, "MyGlamm is an amazing example of what technology and data can do for women and their beauty needs. It's philosophy of understanding from women what they want and crafting products for them is what has made them much-loved by their users. With this film we hope to get many more people to enjoy their products and share their beauty wishlist. Sideways started partnering with MyGlamm in 2017, right from the product/packaging development stage, and hence it is extremely fulfilling to see this journey to their first TVC release."
The campaign will debut on MyGlamm’s YouTube and Instagram channels and will also be amplified across digital and mainline media.
Creative agency: Sideways
Apratim Majumder, CMO, MyGlamm
Sasha Chhetri, head of category, beauty, MyGlamm
Priti Rajput, head of category, personal care, MyGlamm
Aditi Bhalotra, senior brand manager, MyGlamm
Production house: Superfly Films
Director: Kopal Naithani
Producer: Samson Vasave