Facebook has rolled out the second film part of its 'More Together' campaign which is on air during the IPL.
The film has been conceptualised by Taproot Dentsu. Two men take a television up to their terrace and then spread a viewing party message on Facebook. Others from the locality join it for this celebration. In the evening, a group of band members reach the locality. One of them asks, where's the wedding, to which the other member says, 'just be ready'. The band has been called in to add the party atmosphere in the locality as people watch the games from their homes. They come out to their balconies to celebrate moments within it.
This follows the 'jersey' film released in September. Two more films will be released in this campaign.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
5 minutes ago
No show in Pharma Lions