Campaign India Team
Oct 12, 2020

Second Facebook 'more together' IPL campaign calls for a party

Watch the film conceptualised by Taproot Dentsu

Facebook has rolled out the second film part of its 'More Together' campaign which is on air during the IPL.
 
The film has been conceptualised by Taproot Dentsu. Two men take a television up to their terrace and then spread a viewing party message on Facebook. Others from the locality join it for this celebration. In the evening, a group of band members reach the locality. One of them asks, where's the wedding, to which the other member says, 'just be ready'. The band has been called in to add the party atmosphere in the locality as people watch the games from their homes. They come out to their balconies to celebrate moments within it.
 
This follows the 'jersey' film released in September. Two more films will be released in this campaign.
 
 
Source:
Campaign India

Related Articles

Just Published

9 hours ago

Examine India’s Bronze brilliance at Cannes this year

Get a closer look at India’s Bronze-award-winning campaigns at Cannes Lions 2025.

13 hours ago

From messaging to movement: Why policy advocacy is ...

To be successful, policy advocacy must be a part of a broad brand narrative, working in collaboration with PR, content, design, and stakeholder teams, argue Jajabor Brand Consultancy's executives.

13 hours ago

Microsoft AI CEO: Bigger organisations are ...

Mustafa Suleyman was joined on the stage at Cannes by Colleen DeCourcy to discuss how AI will democratise creativity and the importance of ‘friction’.

13 hours ago

Britannia and Parle trade barbs, and biscuits, in a ...

The two FMCG majors swap sweet jabs over shelf space and social messaging—proving DEI can still spark strategy, not just slogans.