SBI Life Insurance has rolled out a film for its 'Poorna Suraksha' dual protection feature. The plan offers financial immunity by providing both life cover and protection against critical illnesses.
Conceptualised by Mullen Lintas the film features Shaan and his son. It shows Shaan being interrupted by his son while performing daily activities to be reminded of ways to boost and keep the health immunity in check. Shaan expresses how kids these days have become immunity specialists. Similarly, he highlights the importance of building healthy financial immunity that will enable in creating a financial cushion to safeguard oneself and the loved ones from any monetary stress led by lifestyle diseases or other unforeseen consequences.
Ravindra Sharma, chief of brand and corporate communication, SBI Life, said, “A newfound immunity regime has become second nature for most of us, today the larger populace is consciously making smart choices around health, wellness and life in general. Delving deeper into this intrinsically protective behaviour, that is consuming everyone across sections of the society, we realised that as an insurance player our role to provide immunity to the consumer has never been more accentuated. With an approach of keeping a simple communication for an insurance category, we have drawn a parallel for financial immunity via the concept of health immunity which is understood by all. We hope to educate the consumer on the importance of building one's financial immunity like they have towards their health. "
Garima Khandelwal, chief creative officer, Mullen Lintas, said, “Health immunity is of priority today, with everyone aware and abreast like never before. We have all realised the importance of being proactive about immunity when it comes to good health, and made changes to our routines, self-care is undoubtedly the number one learning today. This being the context, we wanted to introduce a parallel need for one’s family’s financial immunity, being as proactive about the same. And it’s relevance in this landscape. Drawing a simple parallel between health and financial immunity and stressing on the need for both, borrowing from the current and changed awareness in the behaviour."