Campaign India Team
May 30, 2017

Samsung bats for the dreams of a girl, showcases endearing father-daughter story

Watch the ad film conceptualised by Cheil Worldwide here

Samsung has rolled out a film through which it showcases how it cares for the dreams of girls in India. The film has been conceptualised by Cheil Worldwide.
 
It opens in a village hospital in the wee hours of the morning. A man is waiting outside a room and two family members greet him by asking him whether he's ready for his 'hat-trick' of sons. The other man asks him not to worry and assures him that he'll have a baby boy. 
 
Just then two female family members come out and inform the to-be-father that he's had a baby girl. The women don't look too happy about it and walk by. The two men look to console the father. 
 
The father holds his new born in his hand and tells her 'you're not my daughter, you're my son'. He makes sure that the girl gets educated and participates in all activities that she wants to be a part of. One scene shows the girl participate in kite flying and doing well. Another instance shows the girl working on an electric circuit, but is taunted by the two uncles who doubt that a woman can do that. But, the father shows faith. The man then informs his family that his daughter wants to study at a Samsung 'Technical School'. The other men don't support him and tell him that girls in their family don't study away from home. The girl hears that and is disappointed. The father meets her and hands over the money to her to get a 'bus pass' indicating that he has allowed her to go study at the school. 
 
As she's ready to go to school, the other family members see that and question her father. The father urges her to go to school and study hard. After glimpses of the girl studying at the school, the film shifts to a wedding of the girl's cousin. During the celebrations the electricity goes off. The girl ignores calls to step away from the generator and gets it to work. One of the men who doubted her throughout, now congratulates her and thanks her for saving the family from embarrassment. He takes her back into the celebration zone and introduces her as 'madam engineer' who sorted the power cut out. He informs the crowd that it's now time to find her a 'hotshot' groom. As the other man who doubted her looks on, the girl replies 'tell that boy to wait, as I want to open a service centre in the village first'. That man then sits beside the girl's father and tells him he was right in thinking he had three sons. The man replies saying 'A daughter is a daughter, and he has two sons and a lovely daughter'.
 
The film ends with a super which reads 'Seema Nagar was a student of the Samsung ITE/MSME programme' and signs off with 'Samsung cares for the dreams of girls in India'.
 
The film was published on YouTube on 29 May 2017 and had received more than 27 lakh hits at the time of publishing this article.
Source:
Campaign India

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