RummyCircle helps Hrithik Roshan make the right moves

RummyCircle has rolled out the fourth edition of its ‘raho ek kadam aage’ (stay one step ahead) campaign featuring actor Hrithik Roshan to showcase how foresight, skill, and intelligence are crucial for skilled and responsible gameplay.

Conceptualised by DDB Mudra, the film showcases how Roshan uses his gaming skills to deal with real-life scenarios and how it helps him pick the right roles that suit his personality. It depicts how Roshan equates the importance of choosing the right script with making the right moves in the game of Rummy. 

Avik Das Kanungo, associate vice president - brand and marketing strategy, Games24x7, said, “We are thrilled to present the fourth edition in our series of Raho Ek Kadam Aage campaign with Hrithik Roshan, where he brings his highly skilled and action-packed moves to highlight how he makes the right ‘choice’ to win in life and rummy. We’ve had an extremely exciting year where we’ve attempted to build the category and reinforce the core brand message of skilled and responsible gameplay while showcasing the thrill of the game. The campaigns have been successful in highlighting RummyCircle as a preferred platform for online rummy where players can hone their gameplay and compete with other skilled players.”

The campaign will be rolled out on YouTube, Sharechat, OTT and social media platforms.