Entrepreneur Ronnie Screwvala has penned his journey and titled the book 'Dream With Your Eyes Open'. To promote the book, Screwvala has rolled out a TVC through which he looks to raise inspiration and spark a generation to dream big. The film has been conceptualised by Famous Innovations. The book released on 2 April.
The TVC titled 'Don’t Sleep' shows a montage of characters, each with an intense expression that portrays the feeling of dreaming with your eyes open.
Raj Kamble, founder and CCO, Famous Innovations, said, “This was a very unique project for us. Given the palpable rise in entrepreneurship around us, the timing of the book couldn't be better. The 'Don't Sleep' campaign will resonate with anyone who has experienced that burning ambition coupled with conviction. Having turned an entrepreneur myself recently, I can connect with this project very personally."
Ronnie Screwvala added, "'Don’t Sleep' conveys the ethos of the book in the impactful and evocative way. We decided to do a first-ever television commercial for a book, as I believe entrepreneurship in India needs this kind of high impact push. I have faith in its unbridled power. With this book, and this TVC, I am contributing in a small way to the growing spirit of entrepreneurship and leadership in India, coupled with the new wave of optimism, passion, aspiration and ambition. I am optimistic that this TVC and the book will inspire people to dream and dream big."
Client: Ronnie Screwvala
Creative agency: Famous Innovations
Creatives: Raj Kamble, Abhay Puri, Ashish Kalpund
Account management: Kiran Nandwani, Eesha Wandrekar
Agency producer: Khushnaaz Jamshedji
Production house: Lensflare Films
Director: Sachin Kotre
Executive producer: Naveed Khan