Campaign India Team
Nov 15, 2022

Reserve Bank of India and Amitabh Bachchan urge users to be alert and aware

Watch the film here

The Reserve Bank of India has rolled out a consumer awareness campaign featuring actor Amitabh Bachchan.
 
In the film, a couple has purchased a washing machine and is showing the same to Bachchan. That's when the man gets an alert on his phone, which urges him to scan a QR code and avail a Rs 2,000 cashback. Bachchan informs the man that one doesn't require a QR code scan or an OTP to avail cashbacks and warns him against financial fraud.
 
The film is running across social media.
Source:
Campaign India

Related Articles

Just Published

5 hours ago

Abby Awards 2024 announces jury chairs

Pallavi Chakravarti, Raj Kamble, and Mayuri Nikumbh head the jury across three key categories respectively.

10 hours ago

Gen AI has created an 'iPhone moment': Coca-Cola's ...

Ahead of Campaign360, Coca-Cola's Matthias Blume explains how the brand continues to grow efficiently while maintaining creative excellence, platform relevance, and meaningful consumer engagement.

11 hours ago

Moves and wins roundup: Week of 29 April

Read all the latest news from the marcomms world including updates from Omnicom Media Group Amagi, Virtue Worldwide, Social Beat, and more, in our weekly round-up of people moves and account wins.

11 hours ago

‘A significant shift in the platform's monetisation ...

YouTube’s latest array of affiliate marketing tools stand to put authenticity at the forefront of creators' relationships with brands to create more engaged audiences in return.