Rado has rolled out an ad film featuring brand ambassadors Hrithik Roshan and Lisa Ray. It has been conceptualised by Publicis Milan and the Rado team.
Roshan enters a hotel lobby and settles down for a meeting. As he looks to retrieve something from his briefcase, he discovers that it has disappeared. Noticing a waiter walking away with it, he sets off in pursuit. The chase sees Roshan going through the hotel’s corridors, the kitchen, down an elevator shaft and along the air vents. Shots of his Rado watch pepper the pursuit. As he catches the thief, he is surprised to find himself in the middle of a party thrown for him. The ‘thief’ was Lisa Ray, in disguise. The film ends a super that reads 'Time to surprise' and introduces Rado.
Matthias Breschan, CEO, Rado, said, “It is a great pleasure to see two of our ambassadors starring in this thrilling new mini-film. We are very appreciative that Hrithik and Lisa both found time in their busy schedules to join us in Mumbai and are convinced that their fans as well as Rado’s will love it.”
Agency: Publicis Milan + Rado
Creative director: Marco Maccagni
Director: Marco Gentile
DOP: Marc Patten
Production House: Filmmaster Productions Srl.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins