Campaign India Team
Jun 11, 2021

Prolyte ORS lectures consumers on picking the right formulation

Watch the films conceptualised by The Womb here

Prolyte ORS, the rehydration brand from the house of Cipla Health, has launched a TVC to educate Indians about the correct formulation and usage of Oral Rehydration Salts (ORS).  Conceptualised by The Womb, the films feature a child protagonist, who takes the form of a teacher. 
The TVC showcases a scenario at a medical store, where a customer walks in and asks for just any ORS product. The scene progresses into a thought provoking conversation for the customer, when the child disguised as a teacher explains the importance of WHO recommended products, when it comes to picking the right formulation of ORS. 
Shivam Puri, CEO – Cipla Health, said, “As a brand that is committed to its consumers, we are constantly focused on educating them about the best practices in day to day healthcare. Through our initiatives, we wish to encourage them to make sound decisions pertaining to their health and overall safety. The new Prolyte ORS TVC helps consumers to make the right choice when it comes to their overall well-being. We hope to continuously make a difference to their lives.”
The film is being aired across TV channels in Hindi, Telugu, Marathi, Bengali and Odiya languages and on digital platforms in 30 seconds and 10 seconds format. 
Campaign India

Related Articles

Just Published

6 hours ago

Google Chrome to extend support for third-party ...

In a blog post, Google said it had become clear that "more time is needed across the ecosystem to get this right"

14 hours ago

Apac Effie Awards 2021: 16 shortlists from India

Ogilvy leads with five shortlists; entries from The Womb, BBDO, McCann, The Leo Group and Edelman also in the fray

14 hours ago

'It was the best jury for me, ever': Merlee Jayme ...

The Cannes Lions Radio & Audio jury president dishes on content themes and production trends that made their way into the audio shortlist this year. Plus, how she gave her jury members an 'eargasm'

14 hours ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India