Prolyte ORS, the rehydration brand from the house of Cipla Health, has launched a TVC to educate Indians about the correct formulation and usage of Oral Rehydration Salts (ORS). Conceptualised by The Womb, the films feature a child protagonist, who takes the form of a teacher.
The TVC showcases a scenario at a medical store, where a customer walks in and asks for just any ORS product. The scene progresses into a thought provoking conversation for the customer, when the child disguised as a teacher explains the importance of WHO recommended products, when it comes to picking the right formulation of ORS.
Shivam Puri, CEO – Cipla Health, said, “As a brand that is committed to its consumers, we are constantly focused on educating them about the best practices in day to day healthcare. Through our initiatives, we wish to encourage them to make sound decisions pertaining to their health and overall safety. The new Prolyte ORS TVC helps consumers to make the right choice when it comes to their overall well-being. We hope to continuously make a difference to their lives.”
The film is being aired across TV channels in Hindi, Telugu, Marathi, Bengali and Odiya languages and on digital platforms in 30 seconds and 10 seconds format.