The Work
Campaign India Team
Dec 18, 2017

Premier Badminton League gets the 'baddies' to #SmashTheHouseDown

View the film conceptualised by Star Sports' creative communication team

Star Sports has released the campaign for the third season of the Premier Badminton League. The channel's in-house creative communication team has conceptualised the film.
 
The film features shuttlers PV Sindhu, Saina Nehwal and Kidambi Srikanth among others and positions them as 'baddies' as they are looking to intimidate their competitors with destructive shots of their own.
 
The league kicks off on 23 December 2017.
 
CREDITS:
 
Agency: Star Sports Creative Communication team
Film director: Amol Patil
Music director: Hanif Shaikh
Source:
Campaign India

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