Campaign India Team
Dec 18, 2017

Premier Badminton League gets the 'baddies' to #SmashTheHouseDown

View the film conceptualised by Star Sports' creative communication team

Star Sports has released the campaign for the third season of the Premier Badminton League. The channel's in-house creative communication team has conceptualised the film.
 
The film features shuttlers PV Sindhu, Saina Nehwal and Kidambi Srikanth among others and positions them as 'baddies' as they are looking to intimidate their competitors with destructive shots of their own.
 
The league kicks off on 23 December 2017.
 
CREDITS:
 
Agency: Star Sports Creative Communication team
Film director: Amol Patil
Music director: Hanif Shaikh
Source:
Campaign India

Related Articles

Just Published

9 hours ago

Huella’s AIgnite promises to turbocharge open web ...

The new ad intelligence platform claims to turn one creative into thousands of ad variations, blending native engagement with display scale — powered by AI.

14 hours ago

McDonald's bets on boba, Bollywood and bold branding

Ranveer Singh stars in McDonald’s India’s latest ‘Famous Orders’ spin, adding desi drama to a global celebrity-led menu format.

15 hours ago

Memes eat ad budgets for breakfast

As brands chase relevance, Idiotic Media’s CEO and co-founder explains why memes deliver punchy, platform-native content that’s cheap, viral, and built for Gen Z’s scroll-happy thumbs.