Campaign India Team
Dec 18, 2017

Premier Badminton League gets the 'baddies' to #SmashTheHouseDown

View the film conceptualised by Star Sports' creative communication team

Star Sports has released the campaign for the third season of the Premier Badminton League. The channel's in-house creative communication team has conceptualised the film.
The film features shuttlers PV Sindhu, Saina Nehwal and Kidambi Srikanth among others and positions them as 'baddies' as they are looking to intimidate their competitors with destructive shots of their own.
The league kicks off on 23 December 2017.
Agency: Star Sports Creative Communication team
Film director: Amol Patil
Music director: Hanif Shaikh
Campaign India

Related Articles

Just Published

15 hours ago

World For All targets discrimination against local pets

'Made in India' breeds of cats and dogs plead for some love in a campaign for an animal adoption outfit in Mumbai, in a campaign by Tonic Worldwide.

16 hours ago

Campaign India Digital Crest Awards 2020: Affle, ...

WATConsult (two), 22Feet Tribal WW, Auburn Digital Solutions, BC Webwise, Born Group, Dora Digs, FCB Interface, Fulcro, Happy Making Films, Kotak Mahindra Bank, Hashtag Orange, Schbang, SoCheers, Tally, Team Pumpkin, Thinkstr, Whirlwind and Zenith also win Gold

17 hours ago

Pine Labs appoints Gayatri Rath as chief marketing ...

Rath was consulting with the company for two years prior to this