Campaign India Team
Nov 23, 2020

Prega News turns every Sunday into ‘Mom Day’

Watch the film conceptualised by ADK Fortune

Prega News’ campaign #SundayIsMomDay aims to acknowledge all that mothers have done and continue to do, especially during the pandemic. It puts forward the idea of the family taking over household duties for one day in a week to give mothers a day of rest. 
 
The film shows a typical household and all that a mother manages to look after in a single day. In the end, the daughter suggests that the entire family lock in Sunday as ‘Mom Day’ each week to give her a break. ADK Fortune has conceptualised the ad.
 
Rajeev Juneja, CEO, Mankind Pharma said, “We have always believed in the strength of moms, but this pandemic has seen them emerge as superheroes who juggled work, household, kids, and all the while with a smile on their faces. Whether they are doctors, frontline warriors or even stay-at-home moms, this pandemic has shown us the true unbeatable spirit of moms, who worked tirelessly through these times to keep the families safe and sound. Our film is a small ‘thank you’ gesture, and through this, we aim to raise awareness about the hard work moms do and how we can help make things a little easier for them.” 
Source:
Campaign India

Related Articles

Just Published

2 days ago

No internet, no problem: AI dials up Bharat

Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.

2 days ago

Magna forecasts a 7.7% increase in India’s adex for ...

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

2 days ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

2 days ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.