Adam Olson
Apr 21, 2015

PornHub Network 'Save the Balls'

Watch the PSA conceptualised by McCann Lima here

Website Pornhub wants you to last longer — by catching testicular cancer early. 
 
In the PSA by McCann Lima, porn star Charlette Stokely instructs men how to check for testicular cancer, which can strike men as young as 15. According to the Testicular Cancer Society, the condition is highly treatable if caught early.
 
In an innuendo-fueled video, complete with cheesy music, Stokely instructs men how to find lumps that require an ocologist's immediate attention. A companion website pornhub.com/event/save-the-balls covers more details of the condition.
 
Credits
Client: Pornhub
Creative agency: McCann Lima
VP of marketing: Corey Price
Chief creative officer: Mauricio Fernandez-Maldonado
Chief creative officer: Nicolas Romano
Copywriter: Mario Anchorena
Copywriter: Victor Luna
Art direction: Julio Silva
Production director: Luis Cisneros
Production company: Patria
Post-production: Tosta
Audio producer: La Cueva
 
(This article first appeared on campaignlive.com)
 

 

Source:
Campaign India

Related Articles

Just Published

53 minutes ago

Himalayan Water pours culture into campaign cups

The Himalayan Day initiative blends clay, craft and community, with limited-edition packs designed by mountain artists.

57 minutes ago

D&AD CEO Dara Lynch to depart after 18 years

She took on the CEO role last year.

1 hour ago

Lenovo’s new VP of AI innovation, brand strategy ...

LinkedIn, Google and Edelman vet Santi Pochat begins his newly created role as Lenovo preps for World Cup, Formula 1 and CES activations.

6 hours ago

Why do it, Nike? What makes a good brand logo?

Why do legacy brands rebrand, and what does it take to succeed? Campaign examines whether the investment pays off and the steps behind a successful transformation.