Pick of the week: Zee and Isha Foundation's 'Rally for Rivers'

The films conceptualised by Lowe Lintas stands out

Sep 21, 2017 10:20:00 AM | Video | Campaign India Team

ZEE and Isha Foundation have launched two digital films to promote the cause of rallying for rivers.

The call-to-action campaign will run across all platforms of the ZEE network, reaching out to masses across the nation and driving home the message of ‘Nadi Bahegi, Zindagi Rahegi’ (only when rivers flow, there will be life). In the first film, the aim is to tap into people’s emotions and remind them that in our country, children are the cynosure of our eyes. We do everything for our children, so why not pick up our phones for their sake and give a missed call towards this cause.

The second film, on the other hand, reiterates the harsh reality that if we do not take immediate action, the depletion of our rivers could threaten the very existence of life on this planet.