Campaign India Team
Sep 21, 2017

Pick of the week: Zee and Isha Foundation's 'Rally for Rivers'

The films conceptualised by Lowe Lintas stands out

ZEE and Isha Foundation have launched two digital films to promote the cause of rallying for rivers.

The call-to-action campaign will run across all platforms of the ZEE network, reaching out to masses across the nation and driving home the message of ‘Nadi Bahegi, Zindagi Rahegi’ (only when rivers flow, there will be life). In the first film, the aim is to tap into people’s emotions and remind them that in our country, children are the cynosure of our eyes. We do everything for our children, so why not pick up our phones for their sake and give a missed call towards this cause.

The second film, on the other hand, reiterates the harsh reality that if we do not take immediate action, the depletion of our rivers could threaten the very existence of life on this planet.

Source:
Campaign India

Related Articles

Just Published

1 hour ago

Tata Sky frees certain services, urges consumers to ...

Watch the film conceptualised by Ogilvy here

8 hours ago

Virtual experiences firm XP&D Be.Live launched

The agency is a collaboration between XP&D, Multi TV and FCB India

8 hours ago

HUL-GSK Consumer Healthcare merger completed

The merger has been on the basis of an exchange ratio of 4.39 HUL shares for each GlaxoSmithKline Consumer Healthcare share

12 hours ago

Dentsu rolls out DAN Solutions in India with ...

Devanthan also elevated as chairperson of Creative Line of Business