Campaign India Team
Apr 23, 2018

Livpure joins Rally for Rivers with #RiversInABottle

The activation was conceptualised by Famous Innovations

Water purifier brand Livpure has joined Isha Foundation's Rally for Rivers campaign. 
 
Conceptualised by Famous Innovations, titled #RiversInABottle, the initiative brought out the state of six major rivers in India through six drinking water bottles. The bottles contained water representating the actual level of depletion of these rivers along with an infographic explaining the state of the river in question and ways in which consumers could support the cause. 
 
The bottles were distributed at select public places and malls. 
 
Sushil Matey, director - marketing, Livpure, said, “Rivers are India’s lifelines. As a water purifier brand, we are committed towards preserving them as much as possible for a better tomorrow. We believe that the only way we can salvage the current situation is by sensitising as many people as possible towards this cause. Through this initiative of ours, it is our endeavour to reach out to people and get them involved in this movement.”
 
Raj Kamble, founder and CCO, Famous Innovations, said, "When we were looking for ways to create a positive impact in the movement to save our rivers, we realised that the usual calls for donation, etc. were not going to get people to notice. People don't realise the gravity of the situation, and we needed a surprising yet clear way to get their attention. That's when we came up with the idea for these bottles. The attempt is to catch people with the right message in the wrong place." 
 
The initiative was supported by print and digital.

Source:
Campaign India

Related Articles

Just Published

Premium
It's more than just football, says Rohit Sharma in first India specific campaign for LaLiga
Premium
3 hours ago

It's more than just football, says Rohit Sharma in ...

Watch the film conceptualised by India on Track

Premium
Interactive Avenues bags UPL's digital mandate
Premium
8 hours ago

Interactive Avenues bags UPL's digital mandate

Account won following a multi-agency pitch

Premium
Mitali Srivastava Hough launches Equal
Premium
8 hours ago

Mitali Srivastava Hough launches Equal

The agency will specialise in cause marketing and CSR solutions

Premium
Agency staff get two hours max for uninterrupted work
Premium
10 hours ago

Agency staff get two hours max for uninterrupted work

Interruptions and overbooking are rife in the agency world, but remote working is shown to improve productivity.