Campaign India Team
Aug 18, 2017

Pick of the Week: Borosil

View the film conceptualised by Sideways Consulting here

We saw plenty of films created for Independence Day. This one for Borosil, conceptualised by Sideways Consulting stands out.

The film was shot over two days. The agency reached out to Borosil employees and asked to sample these products and make sounds with them. On the third day, the employees were shown the above film.

 

Source:
Campaign India

Related Articles

Just Published

1 hour ago

Instagram to begin testing Reels ads in India

To also conduct reels ad trials in Brazil, Germany and Australia

6 hours ago

Will work from home last forever?

Industry honchos throw light on the impact of the work from home culture, and the possible repercussions of a longer lockdown on employees and businesses

6 hours ago

More than half of Instagram influencers 'engaged in ...

Also, 45% of Instagram accounts are fake, according to a new study by HypeAuditor

7 hours ago

WPP’s Mark Read calls for 'collaborative effort' on ...

Holding company used Earth Day as platform to make announcement on commitments