Campaign India Team
Aug 18, 2017

Pick of the Week: Borosil

View the film conceptualised by Sideways Consulting here

We saw plenty of films created for Independence Day. This one for Borosil, conceptualised by Sideways Consulting stands out.

The film was shot over two days. The agency reached out to Borosil employees and asked to sample these products and make sounds with them. On the third day, the employees were shown the above film.

 

Source:
Campaign India

Related Articles

Just Published

Premium
Cannes Lions 2018: ‘You can’t make content that hurts the fans’: Conan O’Brien
Premium
4 hours ago

Cannes Lions 2018: ‘You can’t make content that ...

O'Brien joined basketball legend Shaquille O'Neal and CNN's Chris Cuomo on the dais on day three of the festival

Premium
Cannes Lions 2018: Keith Weed - 'want to drive responsibility in the digital supply chain'
Premium
7 hours ago

Cannes Lions 2018: Keith Weed - 'want to drive ...

The chief marketing and communications officer of Unilever was also joined by three founders of 'sustainable brands' that were acquired by the company

Premium
Cannes Lions 2018: 'It’s time women put our flag in the stands and claim the space we require'
Premium
7 hours ago

Cannes Lions 2018: 'It’s time women put our flag in ...

Abby Wambach (two time Gold Olympic winner), Ibtihaj Muhammad (Bronze winner at Olympics), Casey Wasserman and Jaymee Messler discussed the importance of storytelling, women empowerment, the FIFA World Cup and more...

Premium
Live from Cannes: News and views from day one and two
Premium
8 hours ago

Live from Cannes: News and views from day one and two

Campaign editors Robert Sawatzky and Matthew Miller bring you their editorial assessment of the latest at Cannes 2018.