View the film conceptualised by Sideways Consulting here
We saw plenty of films created for Independence Day. This one for Borosil, conceptualised by Sideways Consulting stands out.
The film was shot over two days. The agency reached out to Borosil employees and asked to sample these products and make sounds with them. On the third day, the employees were shown the above film.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
O'Brien joined basketball legend Shaquille O'Neal and CNN's Chris Cuomo on the dais on day three of the festival
The chief marketing and communications officer of Unilever was also joined by three founders of 'sustainable brands' that were acquired by the company
Abby Wambach (two time Gold Olympic winner), Ibtihaj Muhammad (Bronze winner at Olympics), Casey Wasserman and Jaymee Messler discussed the importance of storytelling, women empowerment, the FIFA World Cup and more...
Campaign editors Robert Sawatzky and Matthew Miller bring you their editorial assessment of the latest at Cannes 2018.
Top news, insights and analysis every weekday
Sign up for Campaign's Bulletins
.JPG&h=334&w=500&q=100&v=20170226&c=1)
