Online medical and healthcare ordering app, PharmEasy, has launched a new campaign looking to focus on its offered range of products and services. The integrated film-led campaign has been conceptualised and created by Leo Burnett India and will predominantly run throughout the IPL 2021.
The films take a humour route and highlight people’s unabashed faith in God for health. Through this campaign, the brand aims to help consumers realise that they need to take charge of their own health.
Gaurav Verma, chief marketing officer, PharmEasy, said, “One of the key insights we picked up on is that consumers are increasingly looking for a one-stop-shop for all their healthcare needs. Following our usual quirky style of communication in this campaign, we have tried to convey to our users that all your healthcare needs are completely in your hands. And that they are easily available at your fingertips with PharmEasy and delivered safely to your home. The timing of the message could not be more relevant given the sudden spurt in Covid-19 cases across the country. We want to urge each one of you to not take it easy and help us break the chain. Please stay safe at home and continue contactless ordering of all your healthcare needs.”
Saumil Parekh, VP marketing at PharmEasy, added, "As humans, there are many things that we leave up to fate, but some things like our health are totally in our hands. With this light-hearted campaign, we wanted to urge people to own their health. More so now with the ongoing pandemic, health has turned out to be the biggest asset that one should invest in."
Rajdeepak Das, CEO and chief creative officer – South Asia, Leo Burnett, said, “The past year has put the focus on health and healthcare for everyone. Taking a humorous route, our films literally call out that uparwala (your upstairs neighbour) has the same solution to all health problems as you – PharmEasy. This three-film campaign showcases the brand's wide range of services and products with a light-hearted and fun execution in the signature PharmEasy style.”
Creative agency: Leo Burnett
CEO and CCO – South Asia, Leo Burnett: Rajdeepak Das
CEO and CSO – South Asia, Leo Burnett: Dheeraj Sinha