PharmEasy appoints Leo Burnett for creative mandate

Leo Burnett India has won the creative mandate for healthcare aggregator PharmEasy. 

 

The agency's Mumbai office will handle the account. In September last year Mullen Lintas had won the creative duties.

 

Dhaval Shah, co-founder, PharmEasy, said, “We are delighted to have Leo Burnett on board with us and are happy to announce that they will be handling a 360-degree campaign for us. This includes brand communications and a few other matters, which Leo will take care for PharmEasy. Moving towards the era of digital transformation, we are confident that the Leo Burnett team would help us reach new heights with their strong execution skills and new-age thinking. We look forward to the association”. 

 

Dheeraj Sinha, MD - India and CSO, Leo Burnett South Asia, said, “PharmEasy has a distinct and clear goal to make healthcare affordable and accessible across the country and we are delighted that they have trusted us to partner them on this journey. This is a brand which truly gives us a platform to create conversations with a HumanKind approach and we are looking forward to working together.”

 

Rakesh Hinduja, COO West, Leo Burnett India, said, “PharmEasy is simplifying the access to healthcare by marrying technology and service. Consumer tech is helping change behaviour for the better and it will be our job to make people understand the advantages of this shift. We feel this brand has huge untapped potential, Humankind approach and wave 3 solutions will make the go to market for PharmEasy very interesting and ensure rich people connect.”