Pepsico has created a web series for its Mini Can launch in India. The content is a result of collaboration between Pepsico, creative agency J. Walter Thompson, Vivek Kakad of Curious Films and several others, according to the agency.
Watch the web series conceptualised by J. Walter Thompson here
Pepsico has created a web series for its Mini Can launch in India. The content is a result of collaboration between Pepsico, creative agency J. Walter Thompson, Vivek Kakad of Curious Films and several others, according to the agency.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
The appointments follow the arrival of new chief executive Cindy Rose on 1 September.
With reels, creators and AI at the centre, its latest updates aim to influence how brands navigate India’s 2025 festive season.
A father’s evasive answers becomes the centrepiece of a campaign that highlights how diabetes-linked fatigue chips away at everyday life.
'We’re not interested in consolidating more of the same for the sake of efficiencies,' he said at New York investor conference.