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11 months ago| article
Saatchi & Saatchi has launched a new TV campaign for Otrivin, the flagship brand of Novartis India competing in the OTC nasal decongestant category. The campaign demonstrates the product as a convenient solution which gives instant and long lasting relief from blocked nose.
Jan 18, 2012 02:08:00 PM | Video | Manmohan Taparia Share - 
The TVC opens to showcase a 70’s picnic situation, where a young man is trying to attract the attention of an attractive co-student with the help of his friend. She ignores his moves, and attends to another young man, who has a blocked nose. Trying to put off the man with the blocked nose, the sidekick comes up with an idea of asking him to sing in front of the crowd, so that he embarrasses himself. The attractive woman then helps her friend by offering him Otrivin nasal drops, which provides instant relief from blocked nose in just 2 minutes, and the antagonists’ plan fails.
Nisha Singhania, general manager, Saatchi & Saatchi, Mumbai said, “To develop the new TVC, the agency tapped into the consumer insight that when a person is suffering from blocked nose he cannot speak clearly. This not only hampers his performance but also causes social embarrassment as he is ‘nasally misunderstood’.”
Ramanuj Shastry, chief creative officer, Saatchi & Saatchi, India also commented, saying “Moving beyond the norms of ads made for a problem solution category; the film is set in the retro period with exaggerated expressions from lead protagonists to add humour to it.
Credits:
Creative agency: Saatchi & Saatchi India
Creatives: Amit Acharekar, Sandeep Poyekar, Sameer Gokhale
Planning team: Kavita Kailas, Mittu Torka
Servicing team: Anil Singh, Amita Gurumurthy
Films: Anuj Alia, Tatvika
Production house: Whodunnit
Director: Sujay Shetty
