Manmohan Taparia
Jan 18, 2012

Otrivin showcases product benefits with its new TVC

Saatchi & Saatchi has launched a new TV campaign for Otrivin, the flagship brand of Novartis India competing in the OTC nasal decongestant category. The campaign demonstrates the product as a convenient solution which gives instant and long lasting relief from blocked nose.

wide player in 16:9 format. Used on article page for Campaign.

The TVC opens to showcase a 70’s picnic situation, where a young man is trying to attract the attention of an attractive co-student with the help of his friend. She ignores his moves, and attends to another young man, who has a blocked nose. Trying to put off the man with the blocked nose, the sidekick comes up with an idea of asking him to sing in front of the crowd, so that he embarrasses himself. The attractive woman then helps her friend by offering him Otrivin nasal drops, which provides instant relief from blocked nose in just 2 minutes, and the antagonists’ plan fails.

Nisha Singhania, general manager, Saatchi & Saatchi, Mumbai said, “To develop the new TVC, the agency tapped into the consumer insight that when a person is suffering from blocked nose he cannot speak clearly. This not only hampers his performance but also causes social embarrassment as he is ‘nasally misunderstood’.”

Ramanuj Shastry, chief creative officer, Saatchi & Saatchi, India also commented, saying “Moving beyond the norms of ads made for a problem solution category; the film is set in the retro period with exaggerated expressions from lead protagonists to add humour to it.

Credits:

Creative agency: Saatchi & Saatchi India
Creatives: Amit Acharekar, Sandeep Poyekar, Sameer Gokhale
Planning team: Kavita Kailas, Mittu Torka
Servicing team: Anil Singh, Amita Gurumurthy
Films: Anuj Alia, Tatvika
Production house: Whodunnit
Director: Sujay Shetty

 

 

 

Source:
Campaign India

Related Articles

Just Published

11 hours ago

WPP issues shock profit warning as revenues now set ...

Share price dives on unscheduled trading update.

12 hours ago

Green isn’t a colour — it’s a claim you prove

As eco-fatigue sets in, brands faking green credentials risk losing more than trust — they risk losing the plot entirely.

17 hours ago

Scroll less, sniff out the truth first

Bark Out Loud’s new campaign warns pet parents: don’t swap science for social hearsay when it comes to pet care.

17 hours ago

Influence, interrupted: How India’s creator economy ...

From content to commerce, influencer marketing in India is maturing into a data-led, tech-sustained, outcome-driven growth engine.