Nuvama commits to do things right

Nuvama has rolled out a campaign ‘let’s do it right’ to highlight its revamped identity and offerings. 

 

Conceptualised by Ogilvy, the film aims to educate viewers on what investors should expect from their relationship managers. 

 

The first film showcases two parrots. One of the parrots keeps saying 'yes' while the other tells him to keep quiet. The parrot says that we do agree to everything because we are parrots but highlights that an investor's relationship manager shouldn't be doing that.

 

The second film features a chameleon that shares that changing his colour is inbuilt and can't do anything about it. The chameleon then shares that however when it comes to relationship managers they shouldn't be changing their colours.

 

Both films end with the tagline 'we do what's right for you and your company'. 

Sujay K Rachh, chief marketing officer, Nuvama Group, said, "Trust becomes a very important factor when it comes to the BFSI industry. People either trust you or don’t. As an organisation, we have enjoyed the trust and respect of a million customers and with Nuvama we are aiming to build on this further. Nuvama is deeply rooted in a compelling brand purpose which unites us in action, ensuring that our client's interests come first, without exception.  We are on mission to be the top wealth management brand, a benchmark that few can match and many envy. And we start this journey with this unique campaign – Let’s do it right."

  

Srreram Athray and Elizabeth Dias, group creative directors, Ogilvy Mumbai, said, “A brand refresh is tricky, especially in an industry that relies on relationships and trust. To add to that, typical brand refresh campaigns aren't too effective, as they don't mean much to the end consumers. We had a key differentiator we could talk about. And we found an interesting way to break the clutter and stand out. Using animals to communicate the key message.”

 

CREDITS: 

Client: Nuvama

Agency: Ogilvy

Group creative directors: Srreram Athray (group creative director) and Elizabeth Dias (group creative director) 

Copywriter: Srreram Athray (group creative director) 

Art director: Elizabeth Dias (group creative director) 

Creative team: Neetu Kumari (creative director); Anindya Bagchi (creative director); Prashant Potdar (creative director); Sandeep Mirjolkar (associate creative director); and Durvesh Pawar (senior visualiser)

Account management: Harsh Bhatt (associate president); Pradeep Rao (senior vice president); Pritika Adnani (group account manager);  Rutuja Kothurkar (assistant account executive)

Account planning: Sujit Patnaik (senior vice president-planning) and Abhishek Joshi (senior planning director)