The Work
Campaign India Team
Jun 14, 2016

Nutrela pitches ‘tasty, healthy’ Soya with slice-of-life humour

Watch the ad films conceptualised by Ogilvy & Mather here

Watch the ad films conceptualised by Ogilvy & Mather here

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Why Shah Rukh Khan still rules India’s brand universe at 60

2 Why Shah Rukh Khan still rules India’s brand universe at 60

ICC World Cup: Where does women’s cricket stand after historic win?

3 ICC World Cup: Where does women’s cricket stand after historic win?

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

4 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

WPP brings in McKinsey to advise on strategic review

5 WPP brings in McKinsey to advise on strategic review

McCann hits the right note with Hero Splendor’s life symphony

6 McCann hits the right note with Hero Splendor’s life symphony

Agencies must prove ROI, not just impressions

7 Agencies must prove ROI, not just impressions

Brands must back women’s sport’s future, not just fame

8 Brands must back women’s sport’s future, not just fame

Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

9 Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

10 Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

Related Articles

Piyush Pandey dies at 70; the industry mourns a legend
Advertising
Oct 24, 2025
Campaign India Team

Piyush Pandey dies at 70; the industry mourns a legend

Piyush Pandey to receive 2024 LIA Legend Award
Advertising
Jun 06, 2024
Campaign India Team

Piyush Pandey to receive 2024 LIA Legend Award

Ogilvy's Piyush Pandey to take on advisor role, Hephzibah Pathak takes over as executive chairperson
Advertising
Sep 26, 2023
Campaign India Team

Ogilvy's Piyush Pandey to take on advisor role, ...

I sincerely hope that both clients and agencies start thinking ideas again: Piyush Pandey
Advertising
Sep 05, 2023
Piyush Pandey

I sincerely hope that both clients and agencies ...

Just Published

Publicis Media launches Spark Foundry India
Media
10 minutes ago
Campaign India Team

Publicis Media launches Spark Foundry India

Niti Kumar has been appointed as CEO of the full-funnel media agency

Google collaborates with Tiger Telly for new campaign
Advertising
2 hours ago
Campaign India Team

Google collaborates with Tiger Telly for new campaign

Tiger Telly is the advertising arm of Tiger Baby, a production house founded by filmmakers Zoya Akhtar and Reema Kagti.

WPP CEO and chair buy 100,000 shares after stock price slump
Advertising
2 hours ago
Gideon Spanier

WPP CEO and chair buy 100,000 shares after stock ...

Cindy Rose and Philip Jansen make co-ordinated purchases worth £280,000 in attempt to boost sentiment.

Abundantia unveils AI-driven film 'Jai Santoshi Mata: Sukh Sampatti Daata'
Advertising
3 hours ago
Campaign India Team

Abundantia unveils AI-driven film 'Jai Santoshi ...

The AI-enabled feature film, developed by its new creative division Abundantia aiON, is slated for release in 2026.