Nike #betterforit by W+K Portland

Nike's new multimedia campaign by longtime partner Wieden + Kennedy Portland is its largest initiative to date focused on women.

 

The video "Inner Thoughts" is part of a larger effort called #betterforit to push women to test the limits of their fitness activities. The ad features several women at a yoga studio or at the gym. We hear their inner dialogue and doubts.

 

"Oh good, a bunch of models right in front of me," says one woman at the gym. "I can't," says another in a marathon. The video shows that by pushing limits, the doubt of "I can't" becomes "I can."