Prega News has rolled out the first film featuring its recently appointed brand ambassador Anushka Sharma.
Conceptualised by ADK Fortune, it shows the soon-to-be mom explaining how her mother's words 'You will start caring for someone else more than yourself when you become a mother' now resonate with her. She states this feeling first came to her thanks to Prega News.
Rajeev Juneja, CEO, Mankind Pharma, said, “We are extremely proud to welcome Anushka Sharma to the Prega News family and we wish her all the best for the road ahead. With this TVC, we hope to touch the chords that bind a mother and child together, while celebrating the key message, #PregaNewsMeansGoodNews, as we have been delivering this good news to women for over 10 years now.”
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
36 minutes ago
No show in Pharma Lions