Myntra has rolled out a film ahead of Diwali, conceptualised by Happy Mcgarrybowen. The brand continues with Bollywood actors Ira Dubey and Abhay Deol from its campaign in May to promote offline shopping.
This film opens with Deol setting up lights at home. Asked by his partner, Deol sarcastically retorts saying he's doing 'Particle physics research'. Dubey is not amused as they have not done their Diwali shopping yet. The door bell rings. Deol opens the door saying they are now, as he takes delivery of a consignment from Myntra. He hands over the parcel to Deol. It has a variety of items for her. He sends Dubey to the 'trial room' inside as a voice over introduces Myntra's festive season collection.
Dubey then appears in one of the newly purchased items. An appreciative Deol says Diwali has arrived early, even as she taunts playfully that they haven't put up the lights yet. The film ends with a voice over saying, 'Try Myntra, you'll love it'.
The film went live on Myntra's YouTube page on 7 October and is currently airing on television.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins