Campaign India Team
Oct 10, 2016

Myntra brings festive shopping home, ushers in an early Diwali

Watch the ad film conceptualised by Happy mcgarrybowen

Myntra has rolled out a film ahead of Diwali, conceptualised by Happy Mcgarrybowen. The brand continues with Bollywood actors Ira Dubey and Abhay Deol from its campaign in May to promote offline shopping.
 
This film opens with Deol setting up lights at home. Asked by his partner, Deol sarcastically retorts saying he's doing 'Particle physics research'. Dubey is not amused as they have not done their Diwali shopping yet. The door bell rings. Deol opens the door saying they are now, as he takes delivery of a consignment from Myntra. He hands over the parcel to Deol. It has a variety of items for her. He sends Dubey to the 'trial room' inside as a voice over introduces Myntra's festive season collection. 
 
Dubey then appears in one of the newly purchased items. An appreciative Deol says Diwali has arrived early, even as she taunts playfully that they haven't put up the lights yet. The film ends with a voice over saying, 'Try Myntra, you'll love it'. 
 
The film went live on Myntra's YouTube page on 7 October and is currently airing on television.
Source:
Campaign India

Related Articles

Just Published

26 minutes ago

Travel was the first to shut down, will be the last ...

The country manager, India and Gulf at Tourism Australia shares states how the country is looking to revive tourism post-Covid, when borders could potentially open for Indian travellers, and more...

36 minutes ago

P&G’s Marc Pritchard: Brands are spending ‘too much ...

In an interview with Campaign US at P&G’s virtual LifeLab at CES, Pritchard details how FMCG giant continues to withhold spend on several platforms until accountability is introduced

46 minutes ago

Cadbury takes #ScoopIntoChocolateHeaven with Dairy ...

Watch the film conceptualised by Ogilvy

12 hours ago

CHI highlights Care Shield benefits via Divyenndu ...

Hakuhodo India has conceptualised the campaign